Omorpho Revolutionizes Sportswear with Launch of Gravity Sportswear
Grace Mahas — November 10, 2021 — Lifestyle
References: “We’ve
Premium sports and fitness company OMORPHO recently announced the launch of its new Gravity Sportswear. This revolutionary collection leverages MicroLoad™ technology that "strategically places small amounts of weight across the body, to improve fitness, speed, and power without limiting natural movement."
“We’ve always been told that what we wear for sports and fitness should be as lightweight as possible, but the first thing we do to get stronger and fitter is add resistance. So why not build it into what we wear?” said Stefan Olander, Co-founder, OMORPHO. “Sports apparel today is optimized for competition, but most people compete less than 1% of the time. We’ve created a beautiful and functional collection for the other 99%, using a completely new approach to deliver better results by adding small amounts of weight that don’t restrict movement.”
To kick off the launch of the new Gravity Sportswear collection, OMORPHO enlisted the help of several well-known ambassadors (including Cynthia Erivo, Julio Jones, Matthias Dandois, and more).
Image Credit: OMORPHO
“We’ve always been told that what we wear for sports and fitness should be as lightweight as possible, but the first thing we do to get stronger and fitter is add resistance. So why not build it into what we wear?” said Stefan Olander, Co-founder, OMORPHO. “Sports apparel today is optimized for competition, but most people compete less than 1% of the time. We’ve created a beautiful and functional collection for the other 99%, using a completely new approach to deliver better results by adding small amounts of weight that don’t restrict movement.”
To kick off the launch of the new Gravity Sportswear collection, OMORPHO enlisted the help of several well-known ambassadors (including Cynthia Erivo, Julio Jones, Matthias Dandois, and more).
Image Credit: OMORPHO
Trend Themes
1. Microload™ Technology - The use of MicroLoad™ technology in sportswear presents an opportunity for disruptive innovation in the fitness and apparel industries by challenging the traditional lightweight design of sportswear.
2. Weight-integrated Sportswear - The concept of incorporating small amounts of weight into sportswear presents a potential trend for disruptive innovation in the fitness and apparel industries by challenging the traditional belief that lightweight clothing provides optimal performance benefits.
3. Functional Fitness Apparel - The development of functional fitness apparel like OMORPHO's Gravity Sportswear presents an opportunity for disruptive innovation in the fitness and fashion industries by addressing the needs of individuals who engage in sports and fitness activities outside of competitive environments.
Industry Implications
1. Fitness - The use of innovative technology in sportswear design presents an opportunity for disruptive innovation in the fitness industry by creating new forms of equipment and clothing that challenge traditional performance standards.
2. Apparel - The development of weight-integrated sportswear presents an opportunity for disruptive innovation in the apparel industry by creating new clothing lines that challenge the status quo of lightweight and breathable sportswear design.
3. Fashion - The emergence of functional fitness apparel presents an opportunity for disruptive innovation in the fashion industry by creating new design trends that blur the line between sportswear and everyday clothing, merging function and fashion.
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