The Grain 'World's Smallest Sushi' Challenge Will Make You Hungry
Souzan Michael — September 3, 2011 — Lifestyle
References: notcot.org & themag.it
Let me start off by saying that I love sushi more than any other food on the planet, so the Grain 'World's Smallest Sushi' challenge is absolutely fascinating to me. The project was thought up and developed by Dave Seah, Hwee Chong Chan and Jody Yeoh and involves exactly what it says: creating the smallest sushi in the world.
The Grain 'World's Smallest Sushi' project has the following message: "Are we so consumed by all things big that we lose ourselves in them? What if fulfillment rests on a grain? What if we can find purpose in small things? Like humility, simplicity, and even significance? Take rice, the staple food for the world. A grain so humble and infinitesimal. Yet, a cradle of life for so many. Seek out the small. For within them, we find greatness."
The point of the challenge is to raise awareness about the simplicity of food and the tendency of the Western world to take for granted the abundance of food that is available.
The Grain 'World's Smallest Sushi' project has the following message: "Are we so consumed by all things big that we lose ourselves in them? What if fulfillment rests on a grain? What if we can find purpose in small things? Like humility, simplicity, and even significance? Take rice, the staple food for the world. A grain so humble and infinitesimal. Yet, a cradle of life for so many. Seek out the small. For within them, we find greatness."
The point of the challenge is to raise awareness about the simplicity of food and the tendency of the Western world to take for granted the abundance of food that is available.
Trend Themes
1. Miniature Food - Creating smaller versions of popular foods, like miniature sushi, is a trend that highlights the appeal of novelty and uniqueness.
2. Food Awareness - Raising awareness about the simplicity and importance of food is a trend that emphasizes the need for gratitude and mindfulness in consumption.
3. Small Things, Big Impact - Focusing on small things that have significant impact, such as tiny grains of rice, is a trend that encourages the discovery of greatness in the seemingly insignificant.
Industry Implications
1. Hospitality - In the hospitality industry, there is an opportunity to introduce miniature versions of popular dishes to enhance the dining experience and create novelty for customers.
2. Food Packaging - The food packaging industry can explore packaging solutions that accommodate miniature food items while maintaining their visual appeal and preserving their quality.
3. Sustainable Agriculture - The sustainable agriculture industry can leverage the trend of food awareness to promote the value of small-scale farming and highlight the importance of humble ingredients like rice.
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