GQ Italy Celebrates Tenth Anniversary with Ten Covers
Christina Butty — October 21, 2009 — Marketing
References: facebook & highsnobiety
To celebrate their tenth anniversary GQ Italy went splashy this October.
After working with ten different graphic designers they created ten different magazine covers to celebrate their milestone.
The covers went from retro, to cartoony, to erotic and all are excellently done and truly capture the spirit of GQ.
To further the excitement, GQ is auctioning off a collector's box filled with each of the ten magazines.
Implications - One of the strongest ways a company can generate interest in their products through advertising is by recruiting several talented designers/photographers/directors to contribute one piece for a greater work. By virtue of having an accomplished list of names associated with the advertising, the product draws attention from fans of the artists, the media, and leads the product's regular consumers to view this advertising as special.
After working with ten different graphic designers they created ten different magazine covers to celebrate their milestone.
The covers went from retro, to cartoony, to erotic and all are excellently done and truly capture the spirit of GQ.
To further the excitement, GQ is auctioning off a collector's box filled with each of the ten magazines.
Implications - One of the strongest ways a company can generate interest in their products through advertising is by recruiting several talented designers/photographers/directors to contribute one piece for a greater work. By virtue of having an accomplished list of names associated with the advertising, the product draws attention from fans of the artists, the media, and leads the product's regular consumers to view this advertising as special.
Trend Themes
1. Collaborative Advertising - Companies can generate interest by collaborating with talented designers to create unique advertisements that draw attention from fans, media, and regular consumers.
2. Artistic Magazine Covers - Creating visually captivating and unique magazine covers can generate excitement and capture the spirit of a brand.
3. Limited Edition Collectibles - Auctioning off limited edition collections of magazines can create anticipation and exclusivity for fans and collectors.
Industry Implications
1. Advertising - Collaborative advertising can be implemented across various industries to generate interest in products.
2. Publishing - Innovative magazine covers can be a disruptive opportunity for the publishing industry to capture attention and engage readers.
3. Collectibles - Creating limited edition collectible magazines can be a way for collectibles industry to create scarcity and increase demand.
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