Gourmet and Pepsi Team Up to Create Killer Kicks Called 'Gourmet Uno'
Michael Hines — January 10, 2010 — Business
References: sojones & streetlevel
The Gourmet Uno is an example of cross-branding done right. These shoes look sexy. I’m not a huge fan of shoes what with all the sun and sand down here in California, but even I would wear these.
The Gourmet Uno has Pepsi’s fingerprints all over it. The Pepsi logo replaces the O in Gourmet and the laces and trim on the back of the shoe all have familiar Pepsi colors. It’s time to wait and see what Coke thinks about the Gourmet Uno.
The Gourmet Uno has Pepsi’s fingerprints all over it. The Pepsi logo replaces the O in Gourmet and the laces and trim on the back of the shoe all have familiar Pepsi colors. It’s time to wait and see what Coke thinks about the Gourmet Uno.
Trend Themes
1. Cross-branding - The Gourmet Uno showcases the potential for cross-branding collaborations to create unique and visually appealing products that target a wider consumer base.
2. Branded Apparel - The Gourmet Uno highlights the rising trend of incorporating brand logos and design elements into fashion items, unlocking new opportunities for brands to extend their reach beyond traditional product categories.
3. Limited Edition Collectibles - The Gourmet Uno taps into the growing consumer demand for limited edition collectible items, providing an opportunity for brands to create exclusive products that drive hype and engagement.
Industry Implications
1. Footwear - The collaboration between Gourmet and Pepsi in the Gourmet Uno shoes demonstrates the potential for innovative partnerships and designs in the footwear industry.
2. Beverage - The Gourmet Uno showcases how beverage companies like Pepsi can expand their brand presence by entering the fashion industry through collaborations and branded apparel.
3. Consumer Goods - The Gourmet Uno exemplifies how consumer goods companies can leverage cross-branding and limited edition collectibles to create unique and desirable products that resonate with consumers.
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