My Crazy Pop Shop in Paris Specializes in Gourmet Popcorn
Laura McQuarrie — May 10, 2014 — Lifestyle
My Crazy Pop is a Parisian concept store dedicated entirely to making gourmet popcorn. 15 unique varieties are of sweet and savory flavors are offered, including caramel pepper, coconut, parmesan, wasabi, and pistachio. The ideas for these unusual popcorn flavors were cooked up by My Crazy Pop founder Christel Leflaive and Nathalie Nguyen, a finalist of the Masterchef show in 2011.
In addition to all of the crazy flavors, the "popshop" makes their popcorn in a unique way that uses no oil and GMO-free corn that amounts to a light pop that contains only 22 calories per 100g.
If you happen to be in Paris, the gourmet popcorn shop would be a great place to buy gifts, stock up on unusual snacks or even pop in and sample a few of the popcorn flavors.
In addition to all of the crazy flavors, the "popshop" makes their popcorn in a unique way that uses no oil and GMO-free corn that amounts to a light pop that contains only 22 calories per 100g.
If you happen to be in Paris, the gourmet popcorn shop would be a great place to buy gifts, stock up on unusual snacks or even pop in and sample a few of the popcorn flavors.
Trend Themes
1. Gourmet Popcorn Flavors - Creating unique and unusual flavors of gourmet popcorn, such as caramel pepper and wasabi, presents an opportunity for innovative food companies to disrupt the snack industry.
2. Health-conscious Popcorn - Developing low-calorie and GMO-free popcorn options, like the 22-calorie per 100g popcorn made by My Crazy Pop, opens up possibilities for disruptive innovation in the healthy snack market.
3. Concept Stores - Establishing concept stores dedicated to specific food items, like My Crazy Pop's gourmet popcorn shop in Paris, offers an opportunity for retailers to create unique and immersive experiences for customers.
Industry Implications
1. Food and Beverage - Innovative popcorn flavors and healthier options have the potential to disrupt the food and beverage industry by enticing consumers with unique and healthier snack choices.
2. Retail - The concept of dedicated specialty shops, such as My Crazy Pop, can disrupt the retail industry by appealing to niche markets and delivering unique product experiences.
3. Hospitality - Integrating gourmet popcorn shops, like My Crazy Pop, into hotels and other hospitality establishments allows the industry to offer guests a distinctive snack option, enhancing their overall experience.
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