Judge the Best
Chris Skleryk — January 6, 2007 — Tech
References: nfl
Here is a very cool idea that the NFL has come up with for this years superbowl, american idol style. Ever think you have the best idea for a multi-million dollar Superbowl ad? Now is your time to shine.
Implications - The massive adoption of the Internet has fueled crowdsourcing, a technique that leverages the collective wisdom of the public. Crowdsourced commercials give businesses a budget-friendly option to market a product without enlisting an ad agency; this method also builds engagement by involving the brand's core market. Creative professionals can take advantage of this opportunity by orchestrating ad campaigns with crowdsourced features to build buzz in the blogosphere and encourage consumers to engage with the brand.
Implications - The massive adoption of the Internet has fueled crowdsourcing, a technique that leverages the collective wisdom of the public. Crowdsourced commercials give businesses a budget-friendly option to market a product without enlisting an ad agency; this method also builds engagement by involving the brand's core market. Creative professionals can take advantage of this opportunity by orchestrating ad campaigns with crowdsourced features to build buzz in the blogosphere and encourage consumers to engage with the brand.
Trend Themes
1. Crowdsourced Commercials - Crowdsourcing commercials allows businesses to engage with their core market and save on advertising costs.
2. Internet Crowdsourcing - The Internet's widespread adoption has fueled the trend of crowdsourcing, providing businesses with a cost-effective marketing option.
3. Creative Professional Orchestrated Ad Campaigns - Creative professionals can capitalize on crowdsourced ad campaigns to generate buzz and encourage consumer engagement.
Industry Implications
1. Advertising - The advertising industry can benefit from the trend of crowdsourced commercials, offering budget-friendly options for businesses.
2. Marketing - The marketing industry can leverage internet crowdsourcing to offer cost-effective strategies for businesses looking to engage their core market.
3. Creative Services - Creative professionals in the advertising and marketing industries can seize the opportunity to orchestrate ad campaigns with crowdsourced features, creating excitement and involvement with the brand.
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