The GoPro Camera Undergoes Testing by the Animal Kingdom
Jamie Danielle Munro — June 29, 2011 — Marketing
References: socialtimes & adverblog
This GoPro Camera undergoes testing by a curious seagull, resulting in great publicity for the company. The video has received almost a million hits on YouTube as the sports camera receives the ultimate test in endurance.
It is unsure whether the video was made specifically for marketing purposes, but it nonetheless gets the message across. GoPro cameras are so durable that they can withstand a seagull's treacherous grasp. The video was also captured in Cannes, where the Cannes Lions advertising awards were recently held, adding to the suspicion that GoPro is just one step ahead when it comes to publicity stunts.
Implications - With consumers being bombarded with marketing for a variety of products, it becomes frequent that they look for more natural promotion techniques. Companies should consider how to promote their commodities without forcing advertising onto their buyers.
It is unsure whether the video was made specifically for marketing purposes, but it nonetheless gets the message across. GoPro cameras are so durable that they can withstand a seagull's treacherous grasp. The video was also captured in Cannes, where the Cannes Lions advertising awards were recently held, adding to the suspicion that GoPro is just one step ahead when it comes to publicity stunts.
Implications - With consumers being bombarded with marketing for a variety of products, it becomes frequent that they look for more natural promotion techniques. Companies should consider how to promote their commodities without forcing advertising onto their buyers.
Trend Themes
1. Nature-captured Advertising - Companies should explore new ways to promote their commodities without forcing advertising onto their buyers.
2. Durable Cameras - There is opportunity for camera companies to focus on the durability and resilience of their products, especially in outdoor and adventure settings.
3. Animal Testing for Product Endurance - Companies can take advantage of animal testing to showcase the endurance of their products and gain publicity through unique and captivating videos.
Industry Implications
1. Camera Manufacturing - Camera companies could benefit from emphasizing the durability and resilience of their products, particularly those geared towards outdoor and adventure settings.
2. Outdoor Sports and Adventure - Companies in this industry have an opportunity to market their products through natural promotion techniques, such as showcasing footage of their products in action in nature.
3. Animal Behavior and Testing - Companies can utilize animal testing as a means of showcasing the effectiveness of their products and gaining consumer trust through real-world scenarios.
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