The 'goPINK for Hope' Line Raises Breast Cancer Awareness
Rahul Kalvapalle — October 14, 2015 — Social Good
References: scosche
Consumer electronics manufacturer Schosche has decided to help raise awareness and money for breast cancer with the goPINK for Hope line of products. Released to mark National Breast Cancer Awareness Month in the month of October, each and every product in this collection is a beautiful shade of pink. Let's not forget, pink is the internationally recognized color for breast cancer awareness.
The goPINK for Hope collection includes high quality Bluetooth speakers, headphones, earbuds and a wide variety of cables and charges, all pink of course. Everybody wins with this great cause -- 25 percent of all proceeds from the sale of the collection will be directed towards the National Breast Cancer Foundation, while customers can enjoy 25 percent of some of Scosche's award-winning products while knowing that they're supporting a noble cause.
The goPINK for Hope collection includes high quality Bluetooth speakers, headphones, earbuds and a wide variety of cables and charges, all pink of course. Everybody wins with this great cause -- 25 percent of all proceeds from the sale of the collection will be directed towards the National Breast Cancer Foundation, while customers can enjoy 25 percent of some of Scosche's award-winning products while knowing that they're supporting a noble cause.
Trend Themes
1. Pink Electronics - The goPINK for Hope collection demonstrates the trend of incorporating breast cancer awareness into consumer electronics products.
2. Cause Marketing - The partnership between Schosche and the National Breast Cancer Foundation showcases the trend of companies aligning with charitable causes to drive sales and raise awareness.
3. Awareness Products - The goPINK for Hope line exemplifies the trend of creating products specifically designed to raise awareness for a particular cause.
Industry Implications
1. Consumer Electronics - The goPINK for Hope collection presents an opportunity for consumer electronics companies to create special edition products that support charitable causes.
2. Charitable Organizations - The partnership between Schosche and the National Breast Cancer Foundation highlights the potential for charitable organizations to collaborate with companies to raise funds and awareness.
3. Marketing and Advertising - The goPINK for Hope campaign showcases the potential for marketing and advertising agencies to develop and promote cause-related campaigns.
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