The Google Wallet George Costanza Ad Bursts With Iconic Reference
Regan Canie — September 24, 2011 — Tech
The Google Wallet George Costanza ad is pure hilarity jam-packed into a short clip to encourage consumers with cluttered pocketbooks to tap into this organizational resource.
Starting off with the classic sitcoms theme music, the video involves one of Seinfeld’s lead characters spotting a flyer; a scene taken straight from the show. Instead of the guitar lesson advertisement featured in the original, George is shown checking out a Google Wallet placard instead. Obviously interested, he plucks a piece of the ad and attempts to stuff it in his overflowing wallet which promptly explodes.
The ad is a teaser that perfectly proves George Costanza is the best customer candidate in dire need of Google Wallet services. By referencing a memorable sitcom scene, the clip is a super smart way to combine comedy and consumerism.
Starting off with the classic sitcoms theme music, the video involves one of Seinfeld’s lead characters spotting a flyer; a scene taken straight from the show. Instead of the guitar lesson advertisement featured in the original, George is shown checking out a Google Wallet placard instead. Obviously interested, he plucks a piece of the ad and attempts to stuff it in his overflowing wallet which promptly explodes.
The ad is a teaser that perfectly proves George Costanza is the best customer candidate in dire need of Google Wallet services. By referencing a memorable sitcom scene, the clip is a super smart way to combine comedy and consumerism.
Trend Themes
1. Organizational Resources - The Google Wallet George Costanza ad highlights the trend of consumers seeking organizational resources to declutter their lives.
2. Combining Comedy and Consumerism - The ad showcases the trend of combining comedy and consumerism to engage and entertain consumers.
3. Memorable Sitcom References - The use of a memorable sitcom reference in the ad taps into the trend of nostalgic and pop culture references in advertising.
Industry Implications
1. Fintech - The Google Wallet George Costanza ad presents a disruptive innovation opportunity for fintech companies that offer mobile payment solutions.
2. Entertainment - The ad demonstrates the potential for disruptive innovation in the entertainment industry by seamlessly integrating popular sitcom references into marketing campaigns.
3. Advertising - The use of comedy and memorable references in the ad indicates a disruptive innovation opportunity for the advertising industry to create engaging and effective campaigns.
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