No Need for Letters Anymore with Google 'Send a Call from Santa'
Summer Luu — December 17, 2010 — Marketing
References: sendacallfromsanta & independent
Monster search engine Google is getting into the holiday spirit. It is turning writing letters to Santa Claus into ancient history with the Google 'Send A Call From Santa' initiative.
This year, you can reply to the kids' Christmas letters with a personalized call from Santa. The service lets you say a few personalized things and you can have 'Google Santa' make a call to any loved one around the world. The Google Send A Call From Santa project is a feel good marketing campaign for the holidays.
This year, you can reply to the kids' Christmas letters with a personalized call from Santa. The service lets you say a few personalized things and you can have 'Google Santa' make a call to any loved one around the world. The Google Send A Call From Santa project is a feel good marketing campaign for the holidays.
Trend Themes
1. Personalized Call Technology - Opportunity to develop and market personalized call technology for various occasions and events.
2. Digital Gifting - Potential to create digital gifting platforms that allow users to send personalized messages and calls to loved ones.
3. Emotional Marketing Campaigns - Space for companies to create emotional marketing campaigns that engage customers and create memorable experiences.
Industry Implications
1. Communication Technology - Disruptive innovation opportunities in developing advanced communication technologies for personalized calls.
2. Digital Gift Market - Opportunity to disrupt the traditional gifting industry by creating digital platforms for personalized gifts and messages.
3. Marketing and Advertising - Potential for disruptive marketing strategies that evoke emotional connections and create impactful campaigns.
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