The New Google Pop-Up Lets Consumers Test Out the Latest Products
Katherine Pendrill — November 8, 2016 — Business
References: popup.withgoogle & businessinsider
New York City recently became home to the new Made by Google pop-up shop, which gives consumers a space to test out some of the most innovative and groundbreaking products the company has to offer. While there are no actual products for sale at the pop-up, the temporary space gives consumers a pressure-free environment to explore new technology.
The Google pop-up is located in the heart of New York's SoHo neighborhood and features various interactive spaces that complement the different devices. For instance, consumers can test out Google Home in a setting that resembles a real living room and kitchen or they can sit down in a 360-degree swivel chair to test out the new Daydream VR headsets. There is even a special lighting installation that showcases the low-lighting capabilities of Google's Pixel technology.
The Google pop-up is located in the heart of New York's SoHo neighborhood and features various interactive spaces that complement the different devices. For instance, consumers can test out Google Home in a setting that resembles a real living room and kitchen or they can sit down in a 360-degree swivel chair to test out the new Daydream VR headsets. There is even a special lighting installation that showcases the low-lighting capabilities of Google's Pixel technology.
Trend Themes
1. Tech-centric Pop-up Shops - Opportunity for brands to create temporary spaces where consumers can test and experience their innovative products.
2. Interactive Retail Environments - Creating immersive and interactive spaces that enhance the product testing experience for consumers.
3. Showcasing Smart Home Technology - Providing consumers with hands-on opportunities to try out and understand the features of smart home devices.
Industry Implications
1. Retail - Brands can capitalize on the trend of tech-centric pop-up shops to create unique and engaging retail experiences.
2. Consumer Electronics - The consumer electronics industry can leverage interactive retail environments to showcase and demonstrate their latest tech products.
3. Smart Home - The smart home industry can benefit from showcasing their products in interactive spaces, helping consumers to understand and experience the convenience and capabilities of smart home technology.
3.5
Score
Popularity
Activity
Freshness
