Cell Phone Knows Where You Are
Alex Covert — November 30, 2007 — Unique
References: google & redherring
This is awesome! Google Maps for Mobile can now display your location on and via your cell phone. Google uses cell phone towers to ping your mobile phone. A blue dot appears on the map, marking your location if you have GPS on your phone. If you don't have GPS, a blue circle appears on the map, representing your approximate location. It's like having a gigantic fleet of satellites, all tracking where you are. Never taking an eye off of you. Always watching.
Trend Themes
1. Real-time Location Tracking - Cell phone apps and services that use real-time location tracking to offer personalized recommendations and experiences.
2. Increased Personalization - The use of individual location data to provide tailored services and recommendations to consumers on a more personalized level.
3. Connected Devices - New products and services that allow for more seamless integration and communication between cell phones and other connected devices.
Industry Implications
1. Mobile Apps - New mobile apps and software that use location data to offer users a more personalized experience.
2. Transportation - The use of location data to optimize and improve transportation services, from ride-sharing apps to navigation services.
3. Retail - Retail companies incorporating location data to offer more personalized recommendations and targeted marketing to consumers through mobile devices.
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