Google Home and Sephora Partnered to Offer Various Tutorials
Justin Lam — November 15, 2018 — Tech
References: adweek & digitaltrends
The new Google Home and Sephora feature brings the beauty retailer's collection of tutorials to the Google Home Hub's 10-inch diagonal display. This is the newest collaboration between both brands and harnesses the hands-free nature of the Google Home Hub for the purposes of makeup application. Every video in the database can be brought up with simple voice commands and will be displayed on the small personal screen. The partnership will even help users find the perfect fragrance for them.
The Google Home and Sephora feature will also allow users to manage videos playing with voice commands, allowing users to pause, skip ahead or replay important sections of the videos. This is not the first partnership between Google Home and Sephora, as the makeup chain stocks the Google Home Hub online and at 10 flagship locations.
Image Credit: Sephora. Google
The Google Home and Sephora feature will also allow users to manage videos playing with voice commands, allowing users to pause, skip ahead or replay important sections of the videos. This is not the first partnership between Google Home and Sephora, as the makeup chain stocks the Google Home Hub online and at 10 flagship locations.
Image Credit: Sephora. Google
Trend Themes
1. Hands-free Makeup Tutorials - This highlights the popularity of voice-activated technology and presents an opportunity for beauty brands to explore new ways of engaging with consumers through smart home devices.
2. Personalized Fragrance Recommendations - This technology could potentially be used in other retail sectors as a way to offer personalized product recommendations.
3. Interactive Video Platforms - This highlights an emerging trend of interactive videos and presents an opportunity for brands to create engaging hands-free experiences for consumers.
Industry Implications
1. Beauty - This presents an opportunity for beauty brands to explore new ways of engaging with consumers through smart home devices.
2. Retail - This technology could potentially be used in other retail sectors as a way to offer personalized product recommendations.
3. Technology - This highlights an emerging trend of interactive videos and presents an opportunity for brands to create engaging hands-free experiences for consumers.
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