Good Int. Commits to Social Responsibility with Its Soft Apparel
Tiana Reid — January 25, 2013 — Social Good
References: goodlovesyou.myshopify & facebook
The Good Int. slogan is "clothing with a heart." Perhaps cliche? Or perhaps not. The idea, of course, comes from the suggestion that because its profits go toward helping in need. According to Soco Marketplace, the social business puts its money into orphanages in Panama and Mexico. But the heart idea also comes in with the design; many of their tees have heart motifs in conjunction with the Good Int. branding. At the same time, that's not all they have to offer. Designs include half sleeves, burn outs, deep v-necks and distress washes.
The t-shirts themselves are pre-shrunk and sourced from Alternative Apparel, which is a clothing company that creates simple soft apparel and commits to social responsibility practices.
Contact Information
Good Int. website
Good on Facebook
Good on Twitter
Good on Tumblr
Good on Flickr
The t-shirts themselves are pre-shrunk and sourced from Alternative Apparel, which is a clothing company that creates simple soft apparel and commits to social responsibility practices.
Contact Information
Good Int. website
Good on Facebook
Good on Twitter
Good on Tumblr
Good on Flickr
Trend Themes
1. Social Responsibility Apparel - The trend of clothing brands committing to social responsibility practices presents disruptive innovation opportunities for companies to combine fashion with a positive impact on society.
2. Heart Motifs in Design - The trend of incorporating heart motifs in apparel design provides disruptive innovation opportunities for brands to convey compassion and emotional connection through clothing.
3. Soft Apparel - The trend of using soft materials in apparel manufacturing offers disruptive innovation opportunities for companies to create comfortable and sustainable clothing options for consumers.
Industry Implications
1. Fashion - The fashion industry can seize disruptive innovation opportunities by integrating social responsibility practices and incorporating thoughtful design elements like heart motifs.
2. Apparel Manufacturing - The apparel manufacturing industry has the potential for disruptive innovation by adopting sustainable practices and prioritizing the production of soft and comfortable materials.
3. Social Entrepreneurship - The trend of social responsibility apparel creates new disruptive innovation opportunities for entrepreneurs to establish businesses that combine profit-making with making a positive societal impact.
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