Good Humor and Jiffy Lube Join Forces to Keep Ice Cream Trucks Rolling
Grace Mahas — June 29, 2023 — Marketing
References: keepsummerrolling.jiffylube
As the costs of operating ice cream trucks continue to rise, Good Humor and Jiffy Lube have joined forces to alleviate some of the financial burdens associated with vehicle maintenance. Through their 'Keep Summer Rolling' program, the two companies are determined to keep ice cream trucks on the road and in communities throughout the summer and beyond. Ice cream truck owners that meet the Jiffy Lube vehicle qualifications can apply for a complimentary maintenance voucher, which can be redeemed at participating Jiffy Lube locations while supplies last.
Additionally, Jiffy Lube customers can enjoy free Good Humor ice cream and other giveaways at Ice Cream Socials taking place across the country. This collaboration represents one of the many initiatives of Good Humor's newly launched Neighborhood Joy platform, which aims to support ice cream truck drivers and cart operators all year round.
Additionally, Jiffy Lube customers can enjoy free Good Humor ice cream and other giveaways at Ice Cream Socials taking place across the country. This collaboration represents one of the many initiatives of Good Humor's newly launched Neighborhood Joy platform, which aims to support ice cream truck drivers and cart operators all year round.
Trend Themes
1. Co-branded Partnerships - The collaboration between Good Humor and Jiffy Lube showcases the trend of co-branded partnerships, where two companies come together to provide mutual benefits.
2. Vehicle Maintenance Programs - The 'Keep Summer Rolling' program highlights the trend of vehicle maintenance programs, offering complementary maintenance vouchers to ice cream truck owners to alleviate the financial burden of upkeep.
3. Community Support Initiatives - Good Humor's Neighborhood Joy platform reflects the trend of community support initiatives, aiming to provide year-round support for ice cream truck drivers and cart operators.
Industry Implications
1. Ice Cream Truck Industry - The partnership provides an opportunity for ice cream truck owners to access free maintenance services, reducing costs and keeping their businesses operational.
2. Automotive Maintenance Industry - Jiffy Lube's participation in the 'Keep Summer Rolling' program presents an opportunity to expand their customer base by attracting ice cream truck owners in need of maintenance.
3. Food and Beverage Industry - The collaboration between Good Humor and Jiffy Lube offers a unique marketing opportunity to promote Good Humor ice cream and create brand awareness among Jiffy Lube customers.
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