Good Energy is One of Its Kind in the United Kingdom
Tiana Reid — April 18, 2012 — Social Good
References: goodenergy
At the time in which Good Energy was founded, in 1999, this environmental business was the first of its kind to supply 100 percent renewable energy to people in the United Kingdom.
According to the electricity supplier's website, Founder and CEO Juliet Davenport "wanted to offer consumers the opportunity to make a better choice about where they bought their electricity."
The infographics in the featured gallery point to how the United Kingdom sources the majority of its electricity from other regions, creating a potentially devastating dependence. From information on minimizing personal energy consumption to joining the team's growing social networking communities, the Good Energy website is also packed with calls to action.
Good Energy urges UK residents to make the switch -- and there are endless facts to back it up.
Contact Information
Good Energy website
Good Energy on Facebook
Good Energy on Twitter
Good Energy on YouTube
According to the electricity supplier's website, Founder and CEO Juliet Davenport "wanted to offer consumers the opportunity to make a better choice about where they bought their electricity."
The infographics in the featured gallery point to how the United Kingdom sources the majority of its electricity from other regions, creating a potentially devastating dependence. From information on minimizing personal energy consumption to joining the team's growing social networking communities, the Good Energy website is also packed with calls to action.
Good Energy urges UK residents to make the switch -- and there are endless facts to back it up.
Contact Information
Good Energy website
Good Energy on Facebook
Good Energy on Twitter
Good Energy on YouTube
Trend Themes
1. Renewable Energy - Good Energy's success in supplying 100% renewable energy presents a disruptive innovation opportunity for other electricity suppliers to shift towards renewable energy sources.
2. Consumer Choice - Good Energy's emphasis on offering consumers the choice to buy their electricity from a 100% renewable energy supplier opens up a disruptive innovation opportunity for other suppliers to offer more consumer-centered choices.
3. Energy Dependence - The Good Energy model of sourcing energy domestically rather than depending on imports presents a disruptive innovation opportunity for other countries and regions to achieve energy independence.
Industry Implications
1. Energy Suppliers - The success of Good Energy's 100% renewable energy business model presents a disruptive innovation opportunity for other energy suppliers to shift away from fossil fuels and towards renewable energy sources.
2. Environmental Services - Good Energy is a pioneer in the environmental business arena and presents a disruptive innovation opportunity for other companies in the industry to adopt more sustainable business practices.
3. Social Media - Good Energy's effective use of social media platforms such as Facebook, Twitter, and YouTube presents a disruptive innovation opportunity for other businesses to improve their online presence and customer engagement through social media.
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