Kenneth Cole Introduces Its Good Deed Google Glass App
Jennifer Paul — March 7, 2014 — Marketing
References: kennethcole & mashable
Kenneth Cole offers a Google Glass app called Good Deed. The app challenges users to do 21 good deeds in 21 days, or as many good deeds as they can in a three week period of time. The way it works is you will be using Google Glass to take photos in order to prove your good deeds.
Users can use the hashtag #manupformankind as you post the photos to Twitter. The difficulty is that you cannot just take a simple photo with your smartphone or even a camera and post it on Twitter, you need to come up with an interesting and inventive way to capture the photo.
Not many brands have jumped on on Google Glass app bandwagon just yet. Good Deed is a great way to see progression in your involvement and personal positivity.
Users can use the hashtag #manupformankind as you post the photos to Twitter. The difficulty is that you cannot just take a simple photo with your smartphone or even a camera and post it on Twitter, you need to come up with an interesting and inventive way to capture the photo.
Not many brands have jumped on on Google Glass app bandwagon just yet. Good Deed is a great way to see progression in your involvement and personal positivity.
Trend Themes
1. Good Deed Challenge - The trend of using apps to challenge users to do good deeds and track their progress presents opportunities for disruptive innovation in the social impact space.
2. Innovative Photo Capture - The trend of requiring users to come up with interesting and inventive ways to capture photos for app challenges opens up opportunities for disruptive innovation in photography and visual storytelling.
3. Positive Engagement Apps - The trend of using apps to encourage positivity and personal growth provides opportunities for disruptive innovation in the self-help and personal development industries.
Industry Implications
1. Social Impact - The challenge app trend in encouraging good deeds and tracking progress presents disruptive innovation opportunities in the social impact industry.
2. Photography and Visual Storytelling - The trend of requiring inventive photo capture for app challenges presents disruptive innovation opportunities in the photography and visual storytelling industries.
3. Self-help and Personal Development - The trend of using apps to promote positivity and personal growth opens up disruptive innovation opportunities in the self-help and personal development industries.
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