The 'Good Combos' Campaign Offers Sound Suggestions
Katherinev123 — July 24, 2012 — Marketing
The snack brand Combos (owned by Mars, Inc.) has just launched its 'Good Combos' campaign to help customers understand the difference between a good combo and a bad one.
The quirky 'Good Combos' campaign, created by DDB Chicago, comprises a series of commercials and print ads that showcase funny examples of subjects combining things in a bad way. The bad combinations include wearing a zebra shirt while being a zookeeper, wearing clogs when you're trying to burglarize someone's home and sitting in front of a raging bull when you have bright red hair. These bad combos are then followed by the image of a Combos snack bar, which provides a "good" combination -- for example, pretzels and pizza or pretzels and cheese.
The quirky 'Good Combos' campaign, created by DDB Chicago, comprises a series of commercials and print ads that showcase funny examples of subjects combining things in a bad way. The bad combinations include wearing a zebra shirt while being a zookeeper, wearing clogs when you're trying to burglarize someone's home and sitting in front of a raging bull when you have bright red hair. These bad combos are then followed by the image of a Combos snack bar, which provides a "good" combination -- for example, pretzels and pizza or pretzels and cheese.
Trend Themes
1. Humorous Ad Campaigns - Brands can use humor to promote their products and engage with customers.
2. Education Through Advertising - Brands can educate customers about their products through creative advertising campaigns.
3. Highlighting Unique Features - Brands can highlight the unique features of their products through humorous campaigns that differentiate them from competitors.
Industry Implications
1. Snack Food Industry - Snack food companies can create humorous ad campaigns to educate customers about their products and differentiate themselves from competitors.
2. Advertising Industry - Advertising agencies can create humorous campaigns for brands to increase customer engagement and brand awareness.
3. Marketing Industry - Marketing professionals can use humor to create unique campaigns that differentiate their brand from competitors and attract new customers.
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