This Photo Series Takes 'Gold Edition' Marketing to the Extreme
Charlotte Joyce Kidd — August 8, 2015 — Marketing
References: behance.net & theawesomedaily
What if 'Gold Edition' items were literally made of gold? That's the concept behind the new photo series 'GoldRush' by Slovenian designer Crtomir Just.
The artist created 3D versions of Gold Edition items in their most literal form. A Magnum Gold popsicle drips molten metal. A Marlboro gold cigarette exhales a cloud of solid gold smoke. The finishing touch on the series is a Gold Edition credit card, branded with the name of the artist and series. Just used this credit card as the invitation to the exhibition. The final product is a series of photographs even more opulent than the Gold Edition items they represent.
The concept of a 'Gold Edition' product is a classic tool in marketing. In 'GoldRush,' the artist takes this concept to its ultimate conclusion: beautiful items made of actual gold.
The artist created 3D versions of Gold Edition items in their most literal form. A Magnum Gold popsicle drips molten metal. A Marlboro gold cigarette exhales a cloud of solid gold smoke. The finishing touch on the series is a Gold Edition credit card, branded with the name of the artist and series. Just used this credit card as the invitation to the exhibition. The final product is a series of photographs even more opulent than the Gold Edition items they represent.
The concept of a 'Gold Edition' product is a classic tool in marketing. In 'GoldRush,' the artist takes this concept to its ultimate conclusion: beautiful items made of actual gold.
Trend Themes
1. Luxury Branding - Creating high-end products or experiences that exude luxury and opulence, such as making items out of actual gold.
2. Visual Marketing - Using visually stunning and captivating content, such as artistic photo series, to promote products or brands.
3. Creative Brand Partnerships - Collaborating with artists or designers to create unique and eye-catching brand experiences, like using a gold credit card as an invitation.
Industry Implications
1. Luxury Goods - The industry that focuses on manufacturing and selling high-end, exclusive products like gold edition items.
2. Advertising and Marketing - The industry that utilizes creative strategies, such as visual marketing, to promote brands and products.
3. Art and Design - The industry that incorporates artistic collaborations and innovative concepts, like using gold as a medium, to create unique experiences and products.
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