This Godrej Refrigerator Campaign Entices with Tuneful Kitchen Appliances
Amelia Roblin — September 13, 2012 — Marketing
References: godrej & adsoftheworld
What a blast it would be for your senses if your food came out of the fridge singing. This Godrej refrigerator campaign makes no promise of this, but it does allude the magic of an appliances that makes music. The big company manufactures a variety of domestic machines and one of them is a food cooler with an integrated radio and mp3 player.
Enabling you to forget about the inconvenience of carrying your iPod dock throughout the house, the product is advertised in such a way that emphasizes wonder and simplicity. The cob of corn and the watermelon in this Godrej refrigerator campaign have been graphically adapted to incorporate equalizer and waveform patterns to suggest that music would consume the entire culinary atmosphere.
Enabling you to forget about the inconvenience of carrying your iPod dock throughout the house, the product is advertised in such a way that emphasizes wonder and simplicity. The cob of corn and the watermelon in this Godrej refrigerator campaign have been graphically adapted to incorporate equalizer and waveform patterns to suggest that music would consume the entire culinary atmosphere.
Trend Themes
1. Integrated Audio Appliances - Opportunity for manufacturers to combine household appliances with audio capabilities to enhance user experience.
2. Graphic Adaptations - Potential for incorporating visual elements, such as equalizer and waveform patterns, into product designs to create an immersive experience.
3. Convenience-focused Advertising - A chance for companies to highlight the convenience of their products and eliminate the need for additional accessories, such as iPod docks.
Industry Implications
1. Appliance Manufacturing - Appliance manufacturers can explore the integration of audio features into their products for a competitive advantage.
2. Graphic Design - Graphic designers can utilize their skills to incorporate visually appealing elements into product designs, enticing consumers.
3. Advertising and Marketing - Advertising agencies can capitalize on the convenience factor of products and create campaigns that emphasize simplicity and ease.
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