The Goat Mug Lets You Enjoy Your Coffee in Style
Vasiliki Marapas — December 8, 2014 — Lifestyle
References: goat-story & kickstarter
The Goat Mug allows coffee-drinkers to enjoy their brew on the go. The stylish horned design, which is meant to resemble a goat's antlers, reflects coffee's primeval history.
When you're travelling, you can attach the goat mug on your person using one of two straps; one short and one long (the two also attach to form an extra-long strap). That way, you can clip the mug onto your bag, or sling the strap over your shoulder. Not to worry, though: the design is 100% spill-proof, ensuring that you won't walk away with any pesky coffee stains.
The sustainable mug, made from BPA-free materials, is accessorized with a leather coffee sleeve to protect the wearer's hands. However, if slipped off the mug and flipped over, the sleeve transforms into a handy stand, allowing the user to rest the mug on any surface.
When you're travelling, you can attach the goat mug on your person using one of two straps; one short and one long (the two also attach to form an extra-long strap). That way, you can clip the mug onto your bag, or sling the strap over your shoulder. Not to worry, though: the design is 100% spill-proof, ensuring that you won't walk away with any pesky coffee stains.
The sustainable mug, made from BPA-free materials, is accessorized with a leather coffee sleeve to protect the wearer's hands. However, if slipped off the mug and flipped over, the sleeve transforms into a handy stand, allowing the user to rest the mug on any surface.
Trend Themes
1. Sustainable Coffee Accessories - The trend toward environmentally friendly coffee mugs is disruptively innovating the mug industry, with opportunities for new materials and design features.
2. On-the-go Drinkware - As consumers increasingly prioritize convenience, there is a disruptive innovation opportunity to develop more versatile and mobile drinkware options for coffee and other beverages.
3. Animal-inspired Designs - The trend for coffee and drinkware with playful, animal-inspired designs is creating opportunities for creative and unique product offerings.
Industry Implications
1. Coffee Accessories - Coffee accessory companies can capitalize on the sustainable and on-the-go coffee drinkware trends to create innovative and functional products that meet the needs of modern consumers.
2. Travel Gear - As coffee and beverage consumption becomes increasingly mobile, travel gear companies can develop complementary products that allow consumers to easily transport and enjoy their drinks when on the go.
3. Gifts & Novelty Items - Animal-inspired coffee mugs and other beverage accessories can prove to be disruptive innovations in the novelty items and gifts industries, appealing to consumers looking for unique and playful products that stand out from the crowd.
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