The FW19 GmbH Collection Exhibited a Tailoring Renaissance
References: gmbhgmbh.eu & highsnobiety
The GmbH collection for the Fall/Winter 2019 season caused quite the stir on a few accounts. For one, the Berlin-based contemporary fashion label chose to debut its garments away from the commotion of Paris Fashion Week, at the site of "one of the city's underground techno parties Péripate." Secondly, it appears that with its latest launch -- dubbed 'RARE EARTH,' GmbH has transcended and taken tailoring into a whole new direction as many of the silhouette captured critic attention. The undoubtedly stylish and somewhat experimental demeanor is celebrated. Thirdly, the presentation of the GmbH collection was debuted by models of diverse backgrounds and different age groups, allowing the brand to cut "a refreshing break from the prescribed monotony of fashion week."
Photo Credits: Julien Tell/Highsnobiety
Photo Credits: Julien Tell/Highsnobiety
Trend Themes
1. Underground Fashion Shows - There is a growing trend of fashion labels choosing to debut their collections at unconventional venues, such as underground parties, to create a unique and memorable experience.
2. Tailoring Renaissance - Fashion brands, like GmbH, are pushing the boundaries of traditional tailoring techniques and creating innovative designs that capture critic attention and offer a fresh perspective on menswear.
3. Diversity in Fashion Presentations - Fashion brands, like GmbH, are embracing diversity in their runway presentations by featuring models of diverse backgrounds and different age groups, challenging the traditional norms of fashion week.
Industry Implications
1. Fashion - The fashion industry can explore unconventional fashion show venues and create unique experiences to captivate audiences and generate excitement for their brand.
2. Menswear - The menswear industry can embrace disruptive tailoring techniques and innovative designs to stand out in the competitive fashion market and attract a new wave of fashion-conscious consumers.
3. Runway Events - The events industry can incorporate diversity and inclusivity in fashion presentations to create more engaging and representative experiences that resonate with a wider audience.
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