Emmy's Organics Gluten-Free Coconut Cookies Have Functional Latte Flavors
Laura McQuarrie — August 16, 2018 — Lifestyle
References: emmysorganics & projectnosh
Emmy's Organics recently launched two new kinds of organic, vegan and gluten-free coconut cookies that take inspiration from co-founder Samantha Abrams' favorite functional lattes. The new two-ounce cookie packets include one Golden Milk flavor that draws upon the vibrant colors and benefits of turmeric, as well as a matcha variety that was created in collaboration with MatchaBar.
These two new coconut cookies are part of the brand's Radiant line, which looks to ancient history and the healing properties of certain beneficial ingredients. While the idea for the Radiant cookie concept was created by Emmy's Organics about two years ago, it held back due to concerns over consumers not liking the non-traditional flavors. However, now that Emmy's Organics has an online presence, the e-commerce platform is used to push inventive flavors. As the brand has developed a following, Matcha became the most-requested cookie flavor from fans.
These two new coconut cookies are part of the brand's Radiant line, which looks to ancient history and the healing properties of certain beneficial ingredients. While the idea for the Radiant cookie concept was created by Emmy's Organics about two years ago, it held back due to concerns over consumers not liking the non-traditional flavors. However, now that Emmy's Organics has an online presence, the e-commerce platform is used to push inventive flavors. As the brand has developed a following, Matcha became the most-requested cookie flavor from fans.
Trend Themes
1. Functional Latte-inspired Snacks - Opportunity to create innovative snacks inspired by popular functional latte flavors, catering to health-conscious consumers.
2. Ancient Ingredient Revival - Potential for utilizing ancient ingredients with healing properties to create unique and appealing food products for the health and wellness market.
3. Non-traditional Flavor Acceptance - Growing consumer openness to trying and embracing non-traditional flavor profiles, opening doors for creative and unconventional product offerings.
Industry Implications
1. Healthy Snack Food - Disruptive innovation opportunity in the healthy snack industry to introduce functional latte-inspired snacks that satisfy consumer demand for both taste and nutrition.
2. Food and Beverage Manufacturing - In the food and beverage manufacturing sector, there is potential for incorporating ancient ingredients and healing properties to develop novel products that cater to health-conscious consumers.
3. E-commerce and Online Retail - Opportunity in the e-commerce and online retail sector to leverage online platforms to introduce and popularize non-traditional flavors, reaching a broader consumer base.
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