Deimatic Clothing by Will Verity Turns People into Giant Fireflies
Meghan Young — July 29, 2014 — Lifestyle
References: willverity & visualnews
There is absolutely no way that a driver, pedestrian or fellow cyclist will not be able to spot this glowing cyclist jacket. Stylish and practical, it turns the wearer into a giant firefly. The entire back lights up with white LEDs to ensure maximum visibility when riding in the dark.
Designed by Will Verity for his capstone project in Product Design at Central Saint Martins College, the glowing cyclist jacket has been dubbed 'deimatic' for its ability to detect nearby vehicles so that the lights flash more rapidly as cars approach. This is achieved through proximity sensors. Visual News reports that "the concept was inspired by deimatic behavior, the set of physical responses that animals exhibit--such as quickly displaying eyespots or changing color – when threatened by predators."
Designed by Will Verity for his capstone project in Product Design at Central Saint Martins College, the glowing cyclist jacket has been dubbed 'deimatic' for its ability to detect nearby vehicles so that the lights flash more rapidly as cars approach. This is achieved through proximity sensors. Visual News reports that "the concept was inspired by deimatic behavior, the set of physical responses that animals exhibit--such as quickly displaying eyespots or changing color – when threatened by predators."
Trend Themes
1. Glowing Cyclist Jackets - Opportunity for innovative safety apparel that enhances visibility for cyclists.
2. Deimatic Clothing - Potential for clothing designs that incorporate proximity sensors and dynamic lighting for improved safety.
3. LED Technology in Apparel - Emerging trend of integrating LED lights into clothing for enhanced visibility in low light conditions.
Industry Implications
1. Apparel and Fashion - Opportunity for brands to create innovative cycling apparel that prioritizes safety and visibility.
2. Smart Wearables - Emerging market for smart cycling wearables that utilize sensors and lighting technology to enhance safety.
3. Urban Mobility - Potential for disruptive innovation in the urban mobility sector, focusing on improving safety for cyclists and pedestrians.
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