Becca Cosmetics Launched an In-Store 'Glow Bar' at John Lewis
Laura McQuarrie — June 14, 2018 — Fashion
References: beccacosmetics & cosmeticsbusiness
At the John Lewis Oxford Street store, consumers will soon be able to visit the 'Glow Bar' from Becca Cosmetics to enhance their "glow wardrobe" by experiencing the products and services offered by the brand.
Some of the complimentary services that will be offered at the Becca Cosmetics Glow Bar include a how-to for creating #BECCABrightEyes, as well as consultations with Glow Guides for determining the best routines to follow to best suit one's face shape and features. The in-store bar will also give consumers the chance to get their hands on the Glow Rituals curated by Becca ambassador Nikki Wolff.
After making its debut at the Oxford Street John Lewis location, the new Glow Bar will also be launching in various stores throughout the UK this summer.
Some of the complimentary services that will be offered at the Becca Cosmetics Glow Bar include a how-to for creating #BECCABrightEyes, as well as consultations with Glow Guides for determining the best routines to follow to best suit one's face shape and features. The in-store bar will also give consumers the chance to get their hands on the Glow Rituals curated by Becca ambassador Nikki Wolff.
After making its debut at the Oxford Street John Lewis location, the new Glow Bar will also be launching in various stores throughout the UK this summer.
Trend Themes
1. Glow Bar Experiences - Creating in-store experiences that enhance a customer's 'glow wardrobe' can increase engagement and brand loyalty.
2. Customized Beauty Consultations - Offering consultations to determine the best routines to follow for individual face shapes and features can set beauty brands apart from their competitors.
3. Brand Ambassador Collaborations - Collaborating with brand ambassadors to curate specialized products and services can attract a loyal following and increase brand recognition.
Industry Implications
1. Beauty and Cosmetics - There is an opportunity for beauty and cosmetics companies to enhance customer experiences with personalized consultations and curated products and services.
2. Retail - Retailers can increase in-store engagement by offering unique experiences and exclusive services.
3. Marketing and Advertising - Marketing and advertising agencies can leverage collaborations with brand ambassadors to build brand recognition and attract new customers.
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