The New Glossier Stickers Help Fans Express Themselves
Katherine Pendrill — October 27, 2016 — Tech
References: appshopper & bustle
If emojis aren't enough, beauty buffs can now express themselves with the brand-new Glossier stickers. With the rising popularity of digital stickers in mobile conversations, brands such as Glossier are eager to give fans a whole new way to identify with their products.
The Glossier stickers are digital images that can be added to mobile conversations. Users simply have to download the stickers for their iPhone or iPad and they can automatically begin using the images in conversation just as they would with emojis. In keeping with Glossier's brand identity, the new stickers feature cheerful images such as rainbows, lipsticks and three-eyed smiley faces.
For those who prefer to show off their love for the brand IRL, Glossier also offers real stickers with the same kinds of bright and colorful images with every purchase.
The Glossier stickers are digital images that can be added to mobile conversations. Users simply have to download the stickers for their iPhone or iPad and they can automatically begin using the images in conversation just as they would with emojis. In keeping with Glossier's brand identity, the new stickers feature cheerful images such as rainbows, lipsticks and three-eyed smiley faces.
For those who prefer to show off their love for the brand IRL, Glossier also offers real stickers with the same kinds of bright and colorful images with every purchase.
Trend Themes
1. Brand Conversation Stickers - The rising popularity of digital stickers in mobile conversations presents businesses with an opportunity to create more interactive and memorable brand experiences.
2. Personalized Emojis - The use of digital stickers in mobile conversations could lead to the future development of personalized emojis, allowing brands to connect with consumers on a deeper level.
3. Augmented Reality Stickers - The integration of augmented reality technology with digital stickers could open up new possibilities for immersive brand experiences in mobile conversations.
Industry Implications
1. Beauty - Beauty brands can capitalize on the trend of digital stickers by providing fans with new ways to interact with and showcase their products.
2. Technology - As the use of digital stickers in mobile conversations continues to rise, there is an opportunity for technology companies to develop innovative sticker platforms and integrations.
3. Marketing - The use of brand conversation stickers presents marketers with a new tool to drive engagement, brand loyalty and create positive associations with their products.
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