Glossier's Lip Gloss is Now Available in an Opalescent Shimmer Shade
Laura McQuarrie — July 9, 2019 — Fashion
Glossier's popular Clear Lip Gloss is now available in two new shades, including a Holographic Lip Gloss that provides a light and comfortable layer of shiny, opalescent shimmer. Unlike many colorful lip gloss products, this one is designed to be non-sticky and smooth, leaving lips free from gritty pieces of glitter.
The vegan-friendly, cruelty-free Glossier Lip Gloss is hypoallergenic, dermatologist-tested, paraben- and alcohol-free, as well as ultra-nourishing, thanks to the inclusion of moisturizing Vitamin E and jojoba oil. With the product, Glossier promises that it will glide over the lips for "cushiony, glassy, shine," and the nostalgic Holographic shade will be especially as appealing to Millennials as Gen Z.
Along with the launch of Glossier's new Holographic shade, the cult beauty brand also launched a cherry Red color that provides a sheer tint.
The vegan-friendly, cruelty-free Glossier Lip Gloss is hypoallergenic, dermatologist-tested, paraben- and alcohol-free, as well as ultra-nourishing, thanks to the inclusion of moisturizing Vitamin E and jojoba oil. With the product, Glossier promises that it will glide over the lips for "cushiony, glassy, shine," and the nostalgic Holographic shade will be especially as appealing to Millennials as Gen Z.
Along with the launch of Glossier's new Holographic shade, the cult beauty brand also launched a cherry Red color that provides a sheer tint.
Trend Themes
1. Holographic Lip Products - The holographic lip gloss trend is an opportunity for beauty companies to create new non-gritty products that give the lips a shiny opalescent shimmer.
2. Vegan-friendly Beauty Products - The demand for vegan-friendly beauty products is a trend that can be leveraged by companies to improve their product offerings and attract ethical consumers.
3. Non-sticky Lip Glosses - The non-sticky, smooth lip gloss trend presents an opportunity for companies to optimize their formulas and create innovative products for customers who want the shine without the gritty texture.
Industry Implications
1. Beauty and Cosmetics Industry - The beauty and cosmetics industry can leverage holographic lip glosses by creating new products with non-sticky, vegan-friendly formulas to appeal to both Millennials and Gen Z.
2. Fashion Industry - The fashion industry can collaborate with beauty companies to create coordinated beauty and fashion products that feature holographic or opalescent colors.
3. Social Media Industry - The social media industry can leverage the popularity of holographic lip gloss by partnering with beauty influencers to promote new products and inspire makeup trends on different social platforms.
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