The Dumb Ways to Die Gloomy Cartoon Ads is Sure to Produce Laughs
Ian Andrew Panganiban — June 25, 2013 — Marketing
References: designtaxi
The gloomy cartoon print campaign of ‘Dumb Ways To Die’ injects some humor into the often-too serious subject of death. The people behind Dumb Ways To Die have recently released print versions of the successful death-avoidance campaign. Who would've guessed that the catchy theme song of the Dumb Ways To Die video would eventually culminate into a smartphone game and several ad awards?
Most of the print versions of the reckless characters are present, but it probably won't be long till other characters from the train PSA will be featured as well. The gloomy cartoon campaign will undoubtedly be a hit among many young people for its morose sense of humor.
Most of the print versions of the reckless characters are present, but it probably won't be long till other characters from the train PSA will be featured as well. The gloomy cartoon campaign will undoubtedly be a hit among many young people for its morose sense of humor.
Trend Themes
1. Humorous Cartoon Ad Campaigns - Companies can adopt similar styles of gloomy yet humorous cartoons in their ad campaigns to attract a broader audience and make their brands more memorable.
2. Death-themed Marketing Campaigns - Risky yet effective, death can be used as a theme in marketing campaigns to create a sense of urgency and evoke emotions from consumers.
3. Transmedia Advertising - Creating a brand or campaign that spans across different mediums, such as print, video, and mobile games, can increase brand awareness and interaction from consumers.
Industry Implications
1. Advertising and Marketing - Companies in this industry can learn from the success of Dumb Ways To Die and experiment with unconventional approaches to advertising to make their brands more memorable.
2. Gaming - Developers can create mobile games based on viral campaigns, like Dumb Ways To Die, to capitalize on their popularity and reach new audiences.
3. Entertainment - Producers of television shows or movies can use the concept of transmedia advertising to expand their universe across different platforms, enhancing the immersive experience for fans.
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