GM's Bob Lutz Talks To Colbert
Going Like Sixty — September 23, 2008 — Autos
References: treehugger
This was one of those moments you just knew would be kept alive by the environmental bloggers. Bob Lutz, vice-chairman of General Motors, was talking to Stephen Colbert about the new Chevy Volt. When Colbert suggested the electric car should just be named the Chevy Gore, Lutz let down his guard and announced that he didn’t really buy into the concept that Co2 contributes to global warming or climate change.
Implications - Once again, Stephen Colbert shows his ability to take an interview with a real public figure and turn it from your standard, conventional politician/corporate interview to something comedic that seems ready made for viral opportunities. The former Daily Show staffer has really come into his own, and this is another example of his power.
Implications - Once again, Stephen Colbert shows his ability to take an interview with a real public figure and turn it from your standard, conventional politician/corporate interview to something comedic that seems ready made for viral opportunities. The former Daily Show staffer has really come into his own, and this is another example of his power.
Trend Themes
1. Climate Change Denial - The trend of prominent individuals expressing skepticism towards climate change theories presents disruptive innovation opportunities in the renewable energy and environmental activism industries.
2. Virality of Comedic Interviews - The trend of comedic interviews going viral on social media platforms creates disruptive innovation opportunities in the media and entertainment industry for content creators and advertisers.
3. Personalized Electric Vehicles - The trend of electric vehicles being associated with individual personalities and beliefs offers disruptive innovation opportunities in the automotive industry for customized branding and marketing strategies.
Industry Implications
1. Renewable Energy - The renewable energy industry can explore disruptive innovations to address climate change denial and create more compelling narratives around the environmental benefits of their technologies.
2. Environmental Activism - The environmental activism industry can leverage the climate change denial trend to develop engaging campaigns aimed at educating the public and countering misinformation about global warming.
3. Media and Entertainment - The media and entertainment industry can capitalize on the virality of comedic interviews by collaborating with humor-driven content creators and incorporating viral marketing strategies into their campaigns.
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