Virgin Unite's Global Goals Initiative Gets Young People Involved
Alyson Wyers — September 30, 2015 — Social Good
References: globalgoalsalliance.org & psfk
Following the new set of UN global goals that were set earlier this week in a long-term endeavor to eradicate extreme poverty, Virgin Unite launched a heroic global goals initiative. The Global Goals Alliance assigns different superheroes to each of the 17 goals. You can upload a photo so your head is superimposed to the goal that resonates most with you. For example, if you are most passionate about quality education, you can add a photo to make you look like a hero fighting for that cause.
In order for the global goals initiative to work, young people need to be actively engaged in the process. This means raising awareness as well as taking action and putting pressure on world leaders as they fulfill country commitments.
In order for the global goals initiative to work, young people need to be actively engaged in the process. This means raising awareness as well as taking action and putting pressure on world leaders as they fulfill country commitments.
Trend Themes
1. Youth Engagement in Social Causes - Opportunities for businesses to create campaigns and programs that encourage young people to get involved in social and environmental issues.
2. Superhero Branding - Opportunities to create innovative branding strategies using a superhero theme to engage customers and raise awareness for social causes.
3. Interactive Online Initiatives - Opportunities to create engaging and interactive online platforms that allow individuals to actively participate in social causes.
Industry Implications
1. Non-profit Organizations - Opportunities for non-profits organizations to collaborate with corporate partners to fund and promote social causes through youth engagement and interactive online initiatives.
2. Marketing and Advertising - Opportunities for marketing and advertising agencies to develop campaigns that leverage superhero branding strategies to raise awareness for social causes and encourage youth engagement.
3. Technology - Opportunities for technology companies to create interactive online platforms that promote and facilitate youth engagement in social causes.
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