Herald Urena Modernizes the Classic Glass Growler
Ian Andrew Panganiban — May 14, 2013 — Art & Design
Having a glass growler is considered somewhat obsolete nowadays, mostly because a lot of pubs and bars frown upon bringing beverage containers in their facilities. Herald Ureña's growler is an update to the classic take-out American beer container. Named 'LOHOCLA,' which is alcohol in backwards, the modernized growler has been made to accommodate the social nature of alcohol consumption.
It's been shaped to act as a decanter and as a pitcher, unlike previous versions. The top of the growler has been made wider to allow for easier cleaning and better pouring. The inside of the growler now screws inside to appeal to the more environmentally conscious alcohol drinkers. The size of the growler is smaller compared to previous versions, but that shouldn't be a hindrance to good old-fashion debauchery.
It's been shaped to act as a decanter and as a pitcher, unlike previous versions. The top of the growler has been made wider to allow for easier cleaning and better pouring. The inside of the growler now screws inside to appeal to the more environmentally conscious alcohol drinkers. The size of the growler is smaller compared to previous versions, but that shouldn't be a hindrance to good old-fashion debauchery.
Trend Themes
1. Social Growler - The modernized growler has been designed to accommodate the social nature of alcohol consumption, acting as a decanter and a pitcher.
2. Eco-friendly Growler - The growler's inside now screws inside to appeal to environmentally conscious alcohol drinkers.
3. Compact Growler - The size of the growler has been made smaller, without compromising its functionality for good old-fashioned debauchery.
Industry Implications
1. Beverage Packaging - The modernized growler presents opportunities for innovation in the beverage packaging industry, responding to changing consumer preferences for convenience and sustainability.
2. Craft Beer - Craft breweries can capitalize on the modernized growler trend to offer unique and socially-oriented drinking experiences, appealing to a wider range of consumers.
3. Hospitality - Pubs, bars, and restaurants can explore the use of modernized growlers to enhance their offerings and cater to the preferences of their environmentally conscious and socially-focused patrons.
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