Kevyn Aucoin's Glass Glow Face Takes Cues from K-Beauty's "Glass Skin"
Laura McQuarrie — April 1, 2019 — Fashion
References: kevynaucoinbeauty & allure
Over the last few years, an influx of Korean beauty and skincare products have introduced North American consumers to concepts like "glass skin," or skin that appears so clear and flawless that it seems virtually transparent—and now, Kevyn Aucoin is introducing its own take on this idea with the Glass Glow Face trio.
The lightweight, multipurpose formula is designed to instantly create the look of well-hydrated skin and offer benefits that fall between a cosmetic and a skincare product. Kevyn Aucoin's Glass Glow Face is offered in Crystal Clear, Prism Rose and Spectrum Bronze shades that can be applied to the face using the fingertips.
The versatile product has the potential to be used in many ways, such as combined with a moisturizer or primer, or gently tapped onto the face to provide a radiant, dewy glow.
The lightweight, multipurpose formula is designed to instantly create the look of well-hydrated skin and offer benefits that fall between a cosmetic and a skincare product. Kevyn Aucoin's Glass Glow Face is offered in Crystal Clear, Prism Rose and Spectrum Bronze shades that can be applied to the face using the fingertips.
The versatile product has the potential to be used in many ways, such as combined with a moisturizer or primer, or gently tapped onto the face to provide a radiant, dewy glow.
Trend Themes
1. Glass Skin Craze - There is a growing trend of skincare products aiming to achieve the glass skin effect, offering businesses an opportunity to develop innovative products that create a flawless and transparent appearance.
2. Multipurpose Formulas - The popularity of multipurpose formulas, like Kevyn Aucoin's Glass Glow Face, presents an opportunity for businesses to create versatile products that offer both cosmetic and skincare benefits.
3. Applying with Fingertips - The trend of applying skincare products with fingertips, as seen with Kevyn Aucoin's Glass Glow Face, offers an opportunity for businesses to create convenient and easy-to-use products.
Industry Implications
1. Skincare - The skincare industry can tap into the glass skin craze by developing innovative products that help consumers achieve a flawless and transparent complexion.
2. Cosmetics - The cosmetics industry can explore the trend of multipurpose formulas, like Kevyn Aucoin's Glass Glow Face, to create products that offer both cosmetic and skincare benefits.
3. Personal Care - The personal care industry can cater to the trend of applying skincare products with fingertips by creating convenient and user-friendly products that do not require additional tools.
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