Heather Cameron's Flower Heaven
Christina Butty — July 9, 2009 — Lifestyle
References: lifestyle.msn
This glamorous greenhouse was built by Heather Cameron’s husband Kevin.
It started as a shed on their property prior to the Camerons' renovation.
Measuring 10X12, the glamorous greenhouse is a girly oasis but was constructed using windows from a salvage yard.
The chandeliers are also a nice touch.
Implications - Along with consumers' growing appreciation for eco-friendly construction is their growing appreciation for greenery, the outdoors and nature in general. At the same time, consumers, after the recession, are turning to more luxury products that let them indulge. As such, infusing glamor into a greenhouse highlights how both nature and luxury can be combined to appeal to the niche subgroup that is the green-minded, luxury-loving consumer.
It started as a shed on their property prior to the Camerons' renovation.
Measuring 10X12, the glamorous greenhouse is a girly oasis but was constructed using windows from a salvage yard.
The chandeliers are also a nice touch.
Implications - Along with consumers' growing appreciation for eco-friendly construction is their growing appreciation for greenery, the outdoors and nature in general. At the same time, consumers, after the recession, are turning to more luxury products that let them indulge. As such, infusing glamor into a greenhouse highlights how both nature and luxury can be combined to appeal to the niche subgroup that is the green-minded, luxury-loving consumer.
Trend Themes
1. Eco-friendly Construction - Opportunity to create glamorous greenhouses using eco-friendly materials and construction techniques.
2. Nature-inspired Luxury - Opportunity to combine nature and luxury by infusing glamor into greenhouse designs.
3. Green-minded Luxury Consumers - Opportunity to target a niche subgroup of consumers who appreciate both eco-friendly practices and luxury products.
Industry Implications
1. Construction Materials - Opportunity for suppliers of eco-friendly construction materials to cater to the growing demand for glamorous greenhouses.
2. Luxury Home Decor - Opportunity for luxury home decor brands to create high-end greenhouse accessories and designs.
3. Gardening and Horticulture - Opportunity for horticulture businesses to offer services and products that cater to green-minded luxury consumers.
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