The Givenchy Essentials Video Preps Consumers for a Temporary Tokyo Store
Riley von Niessen — August 30, 2016 — Luxury
References: youtube & highsnobiety
As a means to promote some of its latest designer clothing additions, a short commercial titled 'Givenchy Essentials' showcases offerings that are set to be revealed in a seven day pop-up shop that will be located in Isetan Shinjuku -- a Tokyo department store.
The ad begins with deep bass-filled music that pans to a subject who's draped in the luxury apparel. It zooms in on everything, from the statement-making shoes that he wears to the boldly patterned apparel. The subjects continue to change throughout the Givenchy Essentials commercial, allowing the brand to include more styles in order to attract the attention of prospective consumers.
In addition to this, the Givenchy Essentials commercial reveals the brand's Japanese inspiration that it used to generate many of the styles, as well as speak to the location of the pop-up.
The ad begins with deep bass-filled music that pans to a subject who's draped in the luxury apparel. It zooms in on everything, from the statement-making shoes that he wears to the boldly patterned apparel. The subjects continue to change throughout the Givenchy Essentials commercial, allowing the brand to include more styles in order to attract the attention of prospective consumers.
In addition to this, the Givenchy Essentials commercial reveals the brand's Japanese inspiration that it used to generate many of the styles, as well as speak to the location of the pop-up.
Trend Themes
1. Pop-up Shops - Opportunity for brands to create temporary retail experiences to showcase new products and generate buzz.
2. Luxury Apparel - Growing demand for high-end fashion items, presenting opportunities for designers to cater to affluent consumers.
3. Influencer Marketing - Utilizing influential individuals to promote brands and products through engaging commercial campaigns.
Industry Implications
1. Fashion and Retail - Opportunities for brands to leverage pop-up shops and showcase luxury apparel in unique and engaging ways.
2. Advertising and Marketing - Opportunities for agencies to collaborate with brands in creating impactful video commercials that incorporate diverse styles and target specific markets.
3. Event Planning and Management - Opportunities for event planners to organize and execute temporary pop-up shops that create memorable experiences for both brands and consumers.
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