This Spring/Summer Givenchy Campaign Has an Eerie Plot
Riley von Niessen — January 3, 2017 — Luxury
References: youtube & fuckingyoung.es
This obscure Givenchy campaign aims to promote the French luxury house's Spring/Summer 2017 offerings. Right away, the video opens up to an beat that sounds like it's taken straight from the 80s.
The camera pans to a model who's walking powerfully through the desert and then later to a group of three models who sit in the sand while wearing the designer brand's statement apparel. The camera continues to pan to and from different scenes, one of which includes a black and white depiction of a nude woman on a chair facing into a corner and another that shows a man pulling at his hair in a stressful manner.
Models run through the desert yelling at one point, as the 80s music continues to play. With this, the Givenchy campaign has a slightly supernatural feel, which spotlights a series of its new offerings while captivating its viewers.
The camera pans to a model who's walking powerfully through the desert and then later to a group of three models who sit in the sand while wearing the designer brand's statement apparel. The camera continues to pan to and from different scenes, one of which includes a black and white depiction of a nude woman on a chair facing into a corner and another that shows a man pulling at his hair in a stressful manner.
Models run through the desert yelling at one point, as the 80s music continues to play. With this, the Givenchy campaign has a slightly supernatural feel, which spotlights a series of its new offerings while captivating its viewers.
Trend Themes
1. Supernatural Fashion Campaigns - Fashion brands can explore eerie, unconventional campaigns to promote their offerings.
2. 80s-inspired Fashion - Brands can take inspiration from past decades, like the 80s, to breath new life into their designs.
3. Disruptive Visual Storytelling - Using unconventional storytelling and imagery can create an impactful campaign that resonates with viewers.
Industry Implications
1. Fashion - Fashion brands can add a supernatural or eerie twist in their campaigns to appeal to consumers looking for unique designs.
2. Marketing and Advertising - Disruptive visual storytelling can be applied to many industries, helping marketers and advertisers promote their products in memorable ways.
3. Entertainment - Supernatural and eerie visuals can inspire films and TV shows, creating a new trend in cinematic storytelling.
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