Overnight's 'Girls LOVE Travel' Group Emphasizes Safety
Laura McQuarrie — July 1, 2017 — World
References: joinovernight & hellogiggles
'Girls LOVE Travel' is the name of the first Group from Overnight, a last-minute booking platform for arranging same-day stays with local hosts. With this new female-focused travel network, Overnight is now creating a safe space to empower women who want to see the world.
With this new Group feature, Overnight users will be able to establish their own community of trusted members. Prior to its launch, Overnight claims that Girls LOVE Travel is already made up of "over 330k travel-loving women."
Since there are a number of risks that a solo female traveler takes when she chooses to book a single room in a private home, this new female-focused travel network aims to increase safety and peace of mind for all.
With this new Group feature, Overnight users will be able to establish their own community of trusted members. Prior to its launch, Overnight claims that Girls LOVE Travel is already made up of "over 330k travel-loving women."
Since there are a number of risks that a solo female traveler takes when she chooses to book a single room in a private home, this new female-focused travel network aims to increase safety and peace of mind for all.
Trend Themes
1. Female-focused Travel Networks - Opportunity for disruptive innovation in creating safe and empowering spaces for women travelers.
2. Community-based Homesharing - Potential for disruptive innovation in establishing trusted networks of hosts and travelers.
3. Last-minute Booking Platforms - Opportunity for disruptive innovation in facilitating same-day stays with local hosts.
Industry Implications
1. Travel and Tourism - Opportunity for disruptive innovation in enhancing safety and improving experiences for female travelers.
2. Homesharing and Accommodation - Potential for disruptive innovation in creating community-based homesharing platforms focused on safety and trust.
3. Technology and Hospitality - Opportunity for disruptive innovation in developing last-minute booking platforms that cater to specific travel communities.
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