This Mock Gingerbread House Travel Site Lets You Book a Virtual Stay
Laura McQuarrie — December 19, 2014 — Marketing
References: gingerbreadbnb & designtaxi
Taking inspiration from Airbnb, Gingerbread BNB is a cute and comical gingerbread house travel site that's up and running for a good cause. Designed by the McKinney agency, Gingerbread BNB hosts listings for modern, rustic and cozy gingerbread properties where you can book a virtual stay. Like Airbnb, these listings are complete with photos of the home interiors, along with details on what surrounds the property like "mouthwatering candy rock mountains," or that you can keep warm by the "candy corn fire."
Symbolically booking a stay at any of these gingerbread houses costs anywhere from $5 to $20 a night, with all proceeds going to Robin Hood, a New York City-based organization that's devoted to fighting poverty.
Symbolically booking a stay at any of these gingerbread houses costs anywhere from $5 to $20 a night, with all proceeds going to Robin Hood, a New York City-based organization that's devoted to fighting poverty.
Trend Themes
1. Mock Travel Sites - Creating mock travel sites, like Gingerbread BNB, can provide an entertaining way for consumers to engage with a brand or cause while also raising funds.
2. Virtual Bookings - As more activities move online, virtual bookings for accommodations, experiences, and events present a potential area for disruption and growth.
3. Cause-related Marketing - Cause-related marketing campaigns, such as donating proceeds from sales to a charitable organization, are an effective way for businesses to increase brand awareness while also making a positive social impact.
Industry Implications
1. Hospitality - Hospitality businesses can explore virtual bookings and partnerships with charities to create unique experiences and generate revenue.
2. Advertising and Marketing - Advertising and marketing agencies can pivot towards cause-related marketing campaigns to build brand reputation and increase customer loyalty.
3. Nonprofit - Nonprofit organizations can partner with companies to create innovative fundraising initiatives that engage consumers beyond traditional donation channels.
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