The Gif Me More Commercial for MTV Mobile Uses the Bitmap Format
Leslie Chen — May 11, 2011 — Marketing
References: adsoftheworld & vimeo
Directed by Keith Schoffield for MTV Mobile Europe, the Gif Me More commercial is comical and takes a look back at old-school computer art. The commercial features ladies man Rodrigo who makes Brian, your everyday student, wonder how to pick up girls.
Rodrigo is “a hugely successful animated GIF” who is “edgy, super cool and so sexy.” As he goes around winning all the girls’ affection in the Gif Me More commercial, Rodrigo makes Brian wonder how he can be as smooth with the ladies. He replicates Rodrigo’s actions and is rewarded when he transforms into a GIF as well.
The Gif Me More commercial integrates the GIF format that was originally created in 1987 with the always-modern MTV name, proving that GIF is still cool.
Rodrigo is “a hugely successful animated GIF” who is “edgy, super cool and so sexy.” As he goes around winning all the girls’ affection in the Gif Me More commercial, Rodrigo makes Brian wonder how he can be as smooth with the ladies. He replicates Rodrigo’s actions and is rewarded when he transforms into a GIF as well.
The Gif Me More commercial integrates the GIF format that was originally created in 1987 with the always-modern MTV name, proving that GIF is still cool.
Trend Themes
1. Retromania - Some companies can leverage the nostalgia for retro aesthetics to appeal to customers and update their visual identity with a vintage twist.
2. Animated Brand Ambassadors - Using animated characters as brand ambassadors has the potential to increase brand awareness and enlarge the audience, especially if the characters are relatable to customers.
3. Interactivity in Commercials - Creative and interactive commercials can catch the attention of the audience and create engagement, which can be translated into sales and long-term customer loyalty.
Industry Implications
1. Advertising - Agencies can experiment with creative and innovative approaches to commercials, such as using animation, retro aesthetics, or interactivity, to distinguish their clients' brands in a crowded market.
2. Mobile Phone - Mobile phone manufacturers or carriers can leverage nostalgia for early cellphones by designing new models with vintage aesthetics, while also showcasing the latest features and technologies that appeal to customers who enjoy both traditional and modern elements.
3. Entertainment - TV channels or streaming platforms can use animated characters as hosts or presenters for their programs, especially in youth-oriented shows or in educational contexts, as well as incorporate interactive elements in their ads to enhance engagement and retention.
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