Dark Chocolate Monster Egg Chunks Sold to Benefit Earthquake Survivors
References: repubblica.it & notcot.org
Easter's over, but for many people, the chocolate is still very much here; in keeping with the delicious theme, we thought we'd feature one more post on Easter treats.
A behemoth dark chocolate Easter egg, "Europe's largest," was built, broken, and devoured in Rome this past weekend. The enormous cocoa structure, which was decorated in pastel floral designs, was hammered apart in the Euroma2 shopping mall. The delicious dark chocolate chunks were sold to people on the spot, the proceeds benefiting those affected by the recent Abruzzo earthquake.
Another interesting thing about this: note how few people attended the event. Maybe a couple hundred. But online, thousands of people have seen this giant chocolate egg. It's just another reminder of how powerful the internet has become in bringing awareness to art and good causes around the world!
A behemoth dark chocolate Easter egg, "Europe's largest," was built, broken, and devoured in Rome this past weekend. The enormous cocoa structure, which was decorated in pastel floral designs, was hammered apart in the Euroma2 shopping mall. The delicious dark chocolate chunks were sold to people on the spot, the proceeds benefiting those affected by the recent Abruzzo earthquake.
Another interesting thing about this: note how few people attended the event. Maybe a couple hundred. But online, thousands of people have seen this giant chocolate egg. It's just another reminder of how powerful the internet has become in bringing awareness to art and good causes around the world!
Trend Themes
1. Giant Chocolate Creations - Opportunity to create large-scale chocolate structures and attract attention through viral internet coverage.
2. Event-based Fundraising - Potential for hosting events centered around breaking and selling giant chocolate structures to raise funds for charitable causes.
3. Internet Awareness Impact - Recognition of the internet's ability to propagate awareness of art and charitable initiatives globally.
Industry Implications
1. Food and Beverage - Innovative ways to create and market oversized chocolate products for promotional events and fundraising purposes.
2. Fundraising and Non-profit - Exploration of unique event concepts to raise funds for charities by leveraging massive chocolate structures.
3. Digital Media and Marketing - Harnessing the power of the internet to amplify the reach and impact of art installations and philanthropic campaigns.
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