Air New Zealand Set Up a Giant Christmas Tree on a Big Hill
Laura McQuarrie — December 17, 2014 — Marketing
References: airnewzealand & adsoftheworld
In order to give the kids of Portobello on the Otago Peninsula a very festive holiday surprise this year, Air New Zealand set up a giant Christmas tree.
The fun stunt involved having the kids picked up by none other than Santa and driven to a mountain, which was set up like a gigantic holiday tree that was decked out in lights. To top off the surprise, each of the kids was gifted a special present with their name on it—given to them by not one of Santa's elves, but one of Air New Zealand's flight attendants. It might be hard to get your hands on ornaments of a similar size, but this would be a fun Christmas memory to recreate on your own for friends and family.
The fun stunt involved having the kids picked up by none other than Santa and driven to a mountain, which was set up like a gigantic holiday tree that was decked out in lights. To top off the surprise, each of the kids was gifted a special present with their name on it—given to them by not one of Santa's elves, but one of Air New Zealand's flight attendants. It might be hard to get your hands on ornaments of a similar size, but this would be a fun Christmas memory to recreate on your own for friends and family.
Trend Themes
1. Giant Christmas Trees - Creating enormous Christmas trees in unique locations to surprise and delight children and adults alike.
2. Festive Stunts - Organizing fun and unexpected events during the holiday season to create memorable experiences for participants.
3. Personalized Gifts - Offering customized presents to make special occasions even more meaningful and memorable.
Industry Implications
1. Airline - Airline companies can leverage their resources and creativity to organize unique holiday experiences for customers.
2. Event Planning - Event planners can design and execute creative and surprising festive stunts for various occasions.
3. Personalized Gifts - Companies specializing in personalized gifts can create customized presents for special events like Christmas.
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