The Glittering Spring/Summer 2010 GF by Gianfranco Ferré Ads
Marissa Liu — January 14, 2010 — Marketing
References: gianfrancoferre & designscene.net
The GF by Gianfranco Ferré ads are littered with sparkles and glitter. The campaign goes so far as to have models Mina Cvetkovic and Jakob Wiechmann douse themselves with cups full of vibrantly hued glitter. Often times the splashes of sparkles, still in motion, obscure the models faces.
Refreshingly bright and full of life tje GF by Gianfranco Ferré ads are part of the company’s Spring/Summer 2010 marketing campaign and were photographed by Emilio Tini. We aren’t sure that sparkles are a cosmetic trend we want to adopt (or re-adopt), but all that glitter sure does make for some pretty pictures.
Refreshingly bright and full of life tje GF by Gianfranco Ferré ads are part of the company’s Spring/Summer 2010 marketing campaign and were photographed by Emilio Tini. We aren’t sure that sparkles are a cosmetic trend we want to adopt (or re-adopt), but all that glitter sure does make for some pretty pictures.
Trend Themes
1. Sparkle Trend - Disruptive innovation opportunity: Develop new eco-friendly, biodegradable glitter alternatives for cosmetic and fashion industries.
2. Glitter Marketing - Disruptive innovation opportunity: Create interactive and immersive marketing campaigns using glitter and sparkles to captivate consumers.
3. Obscured Faces - Disruptive innovation opportunity: Introduce unconventional makeup or face covering products that allow individuals to express themselves while partially obscuring their faces.
Industry Implications
1. Cosmetic Industry - Disruptive innovation opportunity: Develop innovative cosmetic products that incorporate glitter in unique and sustainable ways.
2. Fashion Industry - Disruptive innovation opportunity: Design fabrics, accessories, and garments that feature built-in glitter elements to add sparkle to fashion collections.
3. Marketing Industry - Disruptive innovation opportunity: Create cutting-edge marketing strategies that utilize glitter and sparkles to create visually stunning and memorable campaigns.
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