Getting Upper is an Awesome Typography Project
Cammilyn Scott — June 15, 2011 — Social Media
References: shop.pmcaonline.org & design-milk
Getting Upper is a project in which 26 California-based designers and artists graphically interpret one letter of the alphabet.
The project resulted in 26 limited-edition graphic prints representing the letters of the alphabet. Getting Upper is a captivating and creative project and museum exhibition which explores how graffiti and street art intertwine with typography and the visual deconstruction of images and letters of the alphabet as seen through the artist’s design. Curated by Amos Klausner, the project is currently on display at Pasadena Museum of California Art through September 4, 2011.
Each letter is screen printed with a limited edition of 100 prints and is available to purchase at the museum and online at Getting Upper.
The project resulted in 26 limited-edition graphic prints representing the letters of the alphabet. Getting Upper is a captivating and creative project and museum exhibition which explores how graffiti and street art intertwine with typography and the visual deconstruction of images and letters of the alphabet as seen through the artist’s design. Curated by Amos Klausner, the project is currently on display at Pasadena Museum of California Art through September 4, 2011.
Each letter is screen printed with a limited edition of 100 prints and is available to purchase at the museum and online at Getting Upper.
Trend Themes
1. Artistic Typography - The graphic interpretation of typography and its visual deconstruction, such as seen in this project, can inspire new forms of artistic expression and design.
2. Limited Edition Art Prints - The creation of limited-edition graphic prints, as seen in this project, offers a unique opportunity for artists and designers to monetize their work while offering collectors exclusive and one-of-a-kind pieces.
3. Graffiti-inspired Design - The intersection of graffiti and street art with typography, as explored in this project, can inspire new approaches to branding and marketing for businesses seeking edgier and more urban aesthetics.
Industry Implications
1. Fine Arts - Fine art institutions, such as museums and galleries, can continue to push the boundaries of artistic expression by showcasing and investing in new forms of typography and graphic design.
2. Print and Graphic Design - Design firms specializing in print and graphic design can incorporate the bold and abstract style seen in this project to create unique and eye-catching branding and marketing materials for clients.
3. Streetwear Fashion - Urban fashion brands can draw inspiration from the graffiti-inspired designs in this project to create clothing and accessories that appeal to younger, more urban demographics.
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