This 'Get Naked' Stover Campaign Encourages Nudity
Amelia Roblin — July 19, 2011 — Marketing
References: rocketandwink & thedieline
Without fail, nudity is a reliable way to attract attention, so it became the basis of this 'Get Naked' Stover Photographers campaign. Birgit Stoever hired the help of the Rocket and Wink of Germany to publicize the firm in a way that is playful rather than pornographic.
The team came up with a rather effective way to broadcast the picture-taking service to Hamburg advertising agencies which involved visiting each office in person. Quite appropriately (or perhaps inappropriately according to some), various executives were visited by a streaker who delivered promotional packages from the company. Not simply containing information about Birgit Stoever's work, these 'Get Naked' Stover parcels included instructions on how to become a disguised streaker yourself, offering a complementary paper bag to wear over your head.
The team came up with a rather effective way to broadcast the picture-taking service to Hamburg advertising agencies which involved visiting each office in person. Quite appropriately (or perhaps inappropriately according to some), various executives were visited by a streaker who delivered promotional packages from the company. Not simply containing information about Birgit Stoever's work, these 'Get Naked' Stover parcels included instructions on how to become a disguised streaker yourself, offering a complementary paper bag to wear over your head.
Trend Themes
1. Nude Advertising - Companies are exploring ways to use nudity as a way to stand out in their advertising campaigns.
2. Personalized Deliveries - The trend of delivering promotional material in a personalized way is increasing, with companies exploring creative ways to deliver their message.
3. Humorous Advertising - Humor is being used more and more frequently in advertising campaigns as a way to build brand awareness and differentiate from the competition.
Industry Implications
1. Advertising and Marketing - Companies in this industry can explore creative ways to advertise their products and services, such as using nudity or humor in their campaigns to stand out in a crowded market.
2. Personal Services - Companies in this industry can use personalized and creative delivery methods, like the 'Get Naked' Stover campaign, to offer a unique and memorable experience for their customers.
3. Fashion - Fashion brands can explore using nudity in their advertising campaigns to create attention-grabbing visuals and convey a bold and confident message to their target audience.
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