The New GEO Collection Was Paired with a Space-Inspired Editorial
Riley von Niessen — November 3, 2016 — Fashion
References: geomerch.store & hypebeast
For the new GEO collection, the fashion label continues to imbue high-end apparel with remarkable graphics that are sure to get its wearer noticed.
In order to promote its latest styles, the brand released a lookbook that it dubbed 'Low Earth' -- which speaks to the galactic elements it consistently draws from. As the designer of the 2016 Fall/Winter GEO collection explained, "The imagery is paired up with cutaways of the Apollo 11 mission, first manned mission to the moon."
In doing so, the brand is able to show where its inspiration came from in a more direct manner -- prompting consumers to get a better understanding of the creativity that played into the designs.
In order to promote its latest styles, the brand released a lookbook that it dubbed 'Low Earth' -- which speaks to the galactic elements it consistently draws from. As the designer of the 2016 Fall/Winter GEO collection explained, "The imagery is paired up with cutaways of the Apollo 11 mission, first manned mission to the moon."
In doing so, the brand is able to show where its inspiration came from in a more direct manner -- prompting consumers to get a better understanding of the creativity that played into the designs.
Trend Themes
1. High-end Graphic Apparel - Opportunity to incorporate remarkable graphics into high-end apparel that will stand out.
2. Galactic Fashion - Opportunity to draw inspiration from space and create space-themed fashion collections.
3. Direct Inspiration Communication - Opportunity to showcase the inspiration behind designs in a more direct manner for consumers to better understand and appreciate the creativity.
Industry Implications
1. Fashion - Fashion industry can explore incorporating remarkable graphics into high-end apparel and creating space-inspired collections.
2. Graphic Design - Graphic design industry can collaborate with fashion brands to create high-end apparel with unique and eye-catching graphics.
3. Marketing and Advertising - Opportunity for marketing and advertising professionals to develop innovative strategies to communicate the inspiration behind designs and engage consumers.
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