Gentle Monster
References: gentlemonster & hypebeast
South Korean eyewear label Gentle Monster joins forces with fashion house Fendi to introduce the namely 'Gentle Fendi' collection. The range is set to launch on April 30th and features unique designs that are true to both contributing efforts, boasting unisex frames ready for the season.
The two models include the 'Gentle Fendi No. 1' and the 'Gentle Fendi No. 2' -- the first features a narrow cut representing a cat-eye shape adorned in a variety of logos on the tips. The second model is a larger fit, similar to the structure of an aviator. This one is complete in bright colors and arrives in pink, yellow nose bridge and silver, or black with a yellow nose bridge. To celebrate the launch, the duo works together to host a pop-up shop called the 'Gentle Fendi Cafe' and it is located in Gentle Monster's Apgujeong flagship location. It is set to run for three months beginning on May 8th until July 29th.
The two models include the 'Gentle Fendi No. 1' and the 'Gentle Fendi No. 2' -- the first features a narrow cut representing a cat-eye shape adorned in a variety of logos on the tips. The second model is a larger fit, similar to the structure of an aviator. This one is complete in bright colors and arrives in pink, yellow nose bridge and silver, or black with a yellow nose bridge. To celebrate the launch, the duo works together to host a pop-up shop called the 'Gentle Fendi Cafe' and it is located in Gentle Monster's Apgujeong flagship location. It is set to run for three months beginning on May 8th until July 29th.
Trend Themes
1. Collaborative Fashion Collections - The partnership between Gentle Monster and Fendi showcases the trend of fashion brands collaborating to create unique collections.
2. Unisex Eyewear - The 'Gentle Fendi' collection features unisex frames, highlighting the growing trend of gender-neutral fashion accessories.
3. Avant-garde Sunglasses - The unique designs of the 'Gentle Fendi' collection reflect the trend of eyewear brands pushing boundaries with unconventional and artistic sunglass designs.
Industry Implications
1. Fashion - The collaborative collection by Gentle Monster and Fendi presents opportunities for other fashion brands to partner with eyewear labels and create exclusive lines.
2. Eyewear - The 'Gentle Fendi' collection highlights the potential for eyewear brands to expand their market by offering gender-neutral frames.
3. Retail - The launch of the 'Gentle Fendi Cafe' demonstrates the potential for retail spaces to enhance brand experiences through pop-up shops and themed installations.
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