General Electric 'Future Folklore' Campaign Offers a Refreshing Cartoon
Katherinev123 — November 20, 2011 — World
Presented in the form of a fun, animated commercial, the General Electric 'Future Folklore' campaign shows Chinese viewers just how past ideas can inspire future innovation. This new virtual campaign comprises a series of cartoons that apply ancient Chinese myths and legends to capture how stories can eventually become reality through technological innovation.
Centered on the ideas of wisdom, belief and imagination, the General Electric 'Future Folklore' campaign illustrates how GE has turned "fantasy" into reality for the better. It was created by TBWA/TEQUILA of Shanghai and is targeted at a Chinese audience of business executives, government officials and healthcare professionals. However, General Electric is also using the ads to encourage consumers to look at their past to inspire future solutions and innovation, says Popsop.
Centered on the ideas of wisdom, belief and imagination, the General Electric 'Future Folklore' campaign illustrates how GE has turned "fantasy" into reality for the better. It was created by TBWA/TEQUILA of Shanghai and is targeted at a Chinese audience of business executives, government officials and healthcare professionals. However, General Electric is also using the ads to encourage consumers to look at their past to inspire future solutions and innovation, says Popsop.
Trend Themes
1. Virtual Ads - The use of animated campaigns can be an innovative way to target and engage consumers in a fun and interactive way.
2. Cultural Branding - Applying cultural myths and legends to branding can create a unique and compelling brand narrative that resonates with consumers.
3. Storytelling Marketing - Using storytelling techniques in marketing can be an effective way to communicate brand values, create emotional connections and inspire action.
Industry Implications
1. Advertising - The advertising industry can benefit from using virtual and storytelling approaches to create unique and engaging campaigns for different target audiences.
2. Culture and Tourism - Cultural institutions and tourism industries can leverage cultural myths and folklore to attract and engage visitors.
3. Technology - The tech industry can embrace cultural narratives and storytelling techniques to create more compelling and human-centered products and services.
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