The Pink and Blue Project
Elsa Blaine — April 28, 2008 — Art & Design
References: jenkinsjohnsongallery & luxuryculture
“The Pink and Blue Project†recently seen at the Jenkins Johnson Gallery in New York City, is a humorous collection of photographs which are according to Luxury Culture, “astute reflections on gender consumerism and aesthetics.â€
South Korean artist JeongMee Yoon was inspired by her 5 year old daughter, Seowoo, who like most little girls, loves pink: clothes, toys, bedding, school supplies, apparently everything. Yoon amassed Seowoo with her belongings and transformed her bedroom into a princesses pink palace. JeongMee subsequently photographed other children surrounded by their possessions, the outcome validating age-old stereotypes.
The question that remains is whether these are genuine inherent preferences of children, or the influence of marketing.
South Korean artist JeongMee Yoon was inspired by her 5 year old daughter, Seowoo, who like most little girls, loves pink: clothes, toys, bedding, school supplies, apparently everything. Yoon amassed Seowoo with her belongings and transformed her bedroom into a princesses pink palace. JeongMee subsequently photographed other children surrounded by their possessions, the outcome validating age-old stereotypes.
The question that remains is whether these are genuine inherent preferences of children, or the influence of marketing.
Trend Themes
1. Gendered Marketing - Opportunity for companies to offer gender-neutral products to consumers, disrupting the traditional pink and blue divide.
2. Consumer Preferences - Exploring the root causes of gendered preferences could lead to new product innovations that appeal to a wider audience.
3. Social Commentary Art - Opportunity for artists to create thought-provoking work that critiques societal norms.
Industry Implications
1. Toy Industry - Industry leaders can challenge gender norms by creating toys that are not labeled based on gender.
2. Fashion Industry - Offering gender-neutral clothing and accessories can disrupt the traditional pink vs blue divide in children's fashion.
3. Market Research - Companies can conduct research to better understand their target audience's preferences and create products that appeal to a wider market.
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