The Wilson Airless Gen1 Basketball is Uniquely Engineered
Amy Duong — February 24, 2024 — Art & Design
References: redirect.viglink & design-milk
The Wilson Airless Gen1 Basketball is a unique sports design that is just as described. The basketball is engineered to bounce on the courts without an inflated air bladder inside. This is 3D printed and instead of the usual stitching of leather materials making up the exterior, this variation is printed and highlights a lattice pattern with a see-through finish. It mimics the standard paneling structure of the traditional basketball.
The result is a ball that delivers the same amount of bounce with every dribble. Additionally, the Gen1 Basketballs are very limited as Wilson only released 200 of these. The first batch of the equipment launched for $2,500 and fans are to sign up for upcoming releases.
Image Credit: Wilson
The result is a ball that delivers the same amount of bounce with every dribble. Additionally, the Gen1 Basketballs are very limited as Wilson only released 200 of these. The first batch of the equipment launched for $2,500 and fans are to sign up for upcoming releases.
Image Credit: Wilson
Trend Themes
1. Airless 3d-printed Sports Equipment - Disruptive innovation opportunity lies in reimagining traditional sports gear through 3D printing technology for enhanced performance and durability.
2. Limited Edition Athletic Gear Releases - Opportunity exists in creating scarcity and exclusivity through limited edition sports equipment releases to appeal to collectors and enthusiasts.
3. High-end Performance Basketball Design - Innovative advancements in basketball design present opportunities for premium, high-performance athletic equipment catering to elite athletes.
Industry Implications
1. Sporting Goods Manufacturing - The sporting goods manufacturing sector can explore integrating 3D printing techniques into production processes to revolutionize traditional equipment manufacturing.
2. Athletic Apparel and Equipment Retail - There is potential in the retail industry to capitalize on the trend of limited edition athletic gear releases, creating strategic marketing campaigns to drive consumer demand.
3. Professional Sports Equipment Suppliers - Suppliers of professional sports equipment can tap into the demand for high-end, performance-driven basketball designs targeted at professional players and sports teams.
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