Michael Marucci — March 13, 2007 — Lifestyle
References: pewresearch.org
According to a recent survey, Gen Nexters, Gen Xers and Baby Boomers agree on one thing - smoking pot is socially acceptable In fact, smoking marijuana is increasingly viewed as more socially acceptable than over drinking.
Gambling is another vice that Gen Nexters have no problem with. Again, their older counterparts... 60% of them... agree that it's an acceptable passtime.
Seniors are the one group who continue to have misgivings about both activities.
Implications - Consumers are becoming less restricted on what is acceptable on the market. Products that allow for exploration are appealing to those who want to discover new things in life.
Gambling is another vice that Gen Nexters have no problem with. Again, their older counterparts... 60% of them... agree that it's an acceptable passtime.
Seniors are the one group who continue to have misgivings about both activities.
Implications - Consumers are becoming less restricted on what is acceptable on the market. Products that allow for exploration are appealing to those who want to discover new things in life.
Trend Themes
1. Socially Acceptable Marijuana - The growing acceptance of marijuana use presents opportunities for innovative cannabis products and services.
2. Changing Attitudes Towards Gambling - The shifting social acceptance of gambling creates potential for disruptive innovations in the gaming and entertainment industry.
3. Consumer Desire for Exploration - The trend of consumers seeking new experiences opens up opportunities for disruptive products and services that cater to their desire for discovery.
Industry Implications
1. Cannabis Industry - The increasing acceptance of marijuana use creates disruptive innovation opportunities in the cannabis industry, such as new forms of consumption or cannabis-infused products.
2. Gaming and Entertainment Industry - The changing attitudes towards gambling create opportunities for disruptive innovations in the gaming and entertainment industry, such as new types of online betting platforms or immersive gaming experiences.
3. Travel and Leisure Industry - The consumer desire for exploration presents disruptive innovation opportunities in the travel and leisure industry, such as unique and immersive travel experiences or innovative adventure tourism offerings.
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