The New Kendra Scott Collection Includes Gem-Hued Polishes
Katherine Pendrill — September 2, 2016 — Fashion
With fall just around the corner, popular jewelry brand Kendra Scott debuted a line of gem-inspired nail polishes. While pricier than other drugstore brand polishes, the high-end hues help to elevate any outfit with colors pulled straight from nature.
The new Kendra Scott collection is inspired by the beautiful gemstones used in the brand's jewelry -- meaning customers can easily match their manicure to their accessories. There are 23 polishes in the collection, including dramatic gem-hued shades such as rose quartz, turquoise and black onyx. The polishes even come in a gem-inspired bottle that reflects the collection's earthy inspiration.
For consumers looking for a new way to wear Kendra Scott's colorful and metallic jewelry, this new nail polish collection provides the perfect solution.
The new Kendra Scott collection is inspired by the beautiful gemstones used in the brand's jewelry -- meaning customers can easily match their manicure to their accessories. There are 23 polishes in the collection, including dramatic gem-hued shades such as rose quartz, turquoise and black onyx. The polishes even come in a gem-inspired bottle that reflects the collection's earthy inspiration.
For consumers looking for a new way to wear Kendra Scott's colorful and metallic jewelry, this new nail polish collection provides the perfect solution.
Trend Themes
1. Gem-inspired Nail Polishes - Disruptive innovation opportunity: Develop a line of affordable gem-inspired nail polishes for mass-market consumers.
2. Personalized Accessories - Disruptive innovation opportunity: Create a platform that allows customers to customize their jewelry and accessories, including matching nail polish shades.
3. Nature-inspired Fashion - Disruptive innovation opportunity: Design a collection of clothing and accessories that incorporate gem-inspired colors and prints.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Develop innovative packaging and application methods for nail polishes to enhance the user experience.
2. Fashion and Jewelry - Disruptive innovation opportunity: Use 3D printing technology to create unique and customizable jewelry pieces.
3. Retail and E-commerce - Disruptive innovation opportunity: Launch an online platform where customers can virtually try on jewelry and accessories to see how they coordinate with nail polish shades.
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